ZMcCune (WMF)

Zack McCune

He/Him

My Work

As Director of Brand at the Wikimedia Foundation, I lead a team of designers, creative leaders, and brand strategists that we call the "Brand Studio." Our goal is raise awareness and usage of Wikimedia projects around the world, expanding the global reach of free knowledge.

A few current projects:

Maintaining Wikimedia brand guidelines
The 2024 Knowledge is Human campaign
Wiki Minutes – animated Wikimedia explainers for public audiences

A few past projects:

The Wikimedia Sound Logo contest
Trust in the age of COVID-19
We Miss Turkey campaign against the 2017 Turkish block of Wikipedia
New Readers awareness campaigns in Nigeria, India, Iraq, and Mexico
Celebrating Wikipedia's 15th birthday
Celebrating Wikipedia's 20th birthday

About Me

I studied Modern Culture & Media at Brown University and interned at Harvard University's Berkman Center for Internet & Society. I began editing Wikipedia in 2005 and attend my first Wikimedia event at the British Museum in 2011.

As a Master's student at the University of Cambridge, I completed the first academic study of Instagram, focusing on what motivates public creativity on digital networks. From 2011 to 2015, I worked in social media marketing in New York City and played a lot of soccer.

I love Arsenal FC, coffee, whiskey, and block-printing. Since moving to California, I've become a dedicated open water swimmer, rower, and surfer.

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I work for or provide services to the Wikimedia Foundation, and this is the account I try to use for edits or statements I make in that role. However, the Foundation does not vet all my activity, and edits, statements, or other contributions made by this account may not reflect the views of the Foundation.